Since that was launched officially on June 30 last year, the Apple Music streaming music service has garnered a tremendous success. As the company reported at the beginning of last September, during the presentation of the new iPhone 7 event and 7 Plus iPhone, Apple Music already has more than 17 million users of payment, a figure that has achieved in just over a year (not counting the three first months immediately after the launch which were absolutely free for all users). Despite the good figures, the company from Cupertino seems that it would be willing to give a boost to the service, even assuming the costs.
As reported by the average Digital Music News, Apple would be looking to reduce the rate of monthly subscription of Apple Music by 20% both for individual plans and family plans.
Apple Music to 7,99€? It is possible to
It is not the first time that there is talk of more competitive prices for Apple Music with respect to competition, especially in Spotify, his arch rival services yet to beat. Prior to Apple Music debut among the public, many rumors suggested that the company could set monthly subscription at € 7.99, precisely 20% less than the price that was finally released.
Although is opted by rate standard for these services, Apple that surprised with a plan family by 14.99€, much more advantageous that the options similar of the competition, and that prompted to Spotify to reduce its “plan family” that by then, cost the double.
Finally, and after almost a year and a half running, not without criticism, and after the profound remodelling that Apple Music has been tested with the release of iOS 10, the company would be considering the possibility of reducing the monthly cost of Apple Music by 20% in such a way that the prices would be in the following way:
- Individual subscription: € 7.99 (from the current€ 9.99)
- Family subscription: € 12.99 (from the current€ 14.99)
The plan not is Loopy and, if those rumors prior to the launch were in it certain, could demonstrate that this idea is in the mind of Apple from makes much. In fact, currently the company sells a card – gift with a year’s subscription to Apple Music for 99 euros, instead of the usual €119,88, which represents a discount that is slightly higher than the 17%, equivalent to two month subscription free.
And although the idea seems haunt them heads of Cupertino from makes time, the main motivation would be Amazon Music Unlimited, whose price is of $7,99 for them subscribers Prime, which represents a great threatens because already there are who thinks that the giant of them sales could end by include this service, without cost additional, in its subscription Prime, which could get to result catastrophic both for Apple Music as for Spotify and others.
An idea in the air
The information provided by Digital Music News, as you can already imagine, is not official. In fact points out that its sources do not come from the interior of the own Apple, although Yes it would be from sources that have been working so very close with the Apple company since the launch of the service.
On the other hand, is it a decision that should be true, already has been taken, if not of something which is considering and which, therefore, could not come to see the light.
It also occurs to me, and this is pure speculation, that given the proximity of Christmas, perhaps what Apple is considering is to launch a promotion, rather than a permanent prices lowered.
Apple would assume the cost
But the oddest thing is that, according to these sources, would be the own Apple which would assume the cost of this reduction in the price of the subscription of Apple Music because the music industry far would be willing to reduce their benefits.
Without a doubt, a cheaper subscription to Spotify’s help even more Apple Music in its growth, and why not!, could allow to match both services ahead of schedule.
