That happened with the Galaxy Note 7 disaster was going to lead to negative consequences for the South Korean company Samsung, was sung. However, the effects are being especially important, and could even mark a trend if the company is unable to regain the trust that has lost by a large segment of your users.
The IDC market research firm has produced a new report showing the participation that the different manufacturers of smart phones in the world have in this sector. And the result is not favorable to Samsung. According to the data provided by IDC, Samsung has reduced its share of participation in the world market of smartphones to 20% during the third quarter of 2016, representing a fall of 3.3% over the same period of the previous year. Currently, the market share of Samsung is the lowest since almost two years, when was 19.9% in the fourth quarter of 2014.
Samsung lost more than 3% of market share
According to data provided by the report of IDC, Samsung has sent 72.5 million smartphones during the third quarter of 2016. This represents a drop of 13.5% shipments if you compare the figure with about 83.8 million smart phones that were sent over the same period of the preceding year.
This remarkable drop in sales is attributed to the disastrous launch of Samsung Galaxy Note 7 and its subsequent withdrawal cause we all know. However, this is not the only reason given that the withdrawal of the notice 7 occurred at the beginning of September, so the impact of this movement in the figures for the third quarter of 2016 has been limited since the report only reached on September 26. In fact, some analysts are already predicting that sales and the market share of Samsung in the global smart phone market will be even more affected during the fourth quarter of 2016 since the withdrawal and termination of Samsung Galaxy Note 7 will affect full throughout the period.
Apple kept its second position, although its sales are also depleted
The great competitor of Samsung, Apple, ended the third quarter of 2016 in second place, still behind the South Korean, as is usual, with 45.5 million iPhone devices sold. Also Apple has seen reduced their sales because that figure represents a fall of the 5.3% facing them 48 million of phones that sold in the same period of the year last. In this way, the global Apple market share reaches 12.5%, below 13.4% from the third quarter of 2015.
The holiday shopping season and the memory of the Galaxy Note 7 is about could harm even more Samsung, while Apple beneficiary of this could be:
The expected demand for the iPhone 7 Plus has been superior to the offer, which must be eased through the fourth quarter, helped by new features such as resistance to water, faster processing, improved optics and greater storage capacity. A new color “shiny black” option has also proved popular among many operators and retail partners continue sending orders for the new device. IDC believes that the iPhone could be witness of success coming next quarter as it stands to benefit from substitution of the 7 Note at the beginning of this month
Chinese manufacturers complete map
Manufacturers of Chinese smart phone Huawei, OPPO and live complete ranking of the five largest sellers of smartphones during the third quarter of 2016 with a 9.3%, 7% and 5.8% of market share respectively. Specifically, Huawei shortens distances regarding Apple’s 33.6 million phones sold during the quarter, representing an annual growth of 23%.
In general, all face a saturated market that has only grown by 1% during the last quarter with 359,3 million units in total sales. That Chinese manufacturers may be overcome to Samsung and Apple will largely depend on their ability to enter markets in the United States and Europe, where its presence is currently limited.
