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This is how Facebook is going to win money with WhatsApp: selling your data

WhatsApp

When Facebook made with WhatsApp in 2014 by 22,000 billion dollars many thought what would be the world’s largest social network strategy to amortize that investment. Well the wait is over, because Instant Messaging service has updated its terms of service and privacy policy for the first time in four years, making it clear the path to be followed from now: sell our data to companies. Not only will allow that certain companies you send messages through the application, but that Facebook you will offer ads custom taking in has your data of WhatsApp.

Today we updated the terms of service and privacy policy of WhatsApp for the first time in four years, as part of our plans to test alternatives of communication between users and merchants in the coming months.

For example, many of us receive messages of text or calls from our Bank alerting us about a transaction fraudulent, either, notifications of an airline informing us that our flight is delayed. We would like that to try these functions in the coming months

And to the connect your number with the systems of Facebook, this can offer you best suggestions of friends and show you ads that you are relevant

This is a summary with highlights of what WhatsApp has published on his blog informing users about this change in its terms of service. Facebook, owner of WhatsApp, leaves clear that the privacy of their users continues being primary, and that the conversations that keep with your contacts will continue to being private, but seems that all it others leaves to auction.

Although working together with Facebook in the coming months, your messages encrypted will continue being private and nobody more can read them. WhatsApp, Facebook or anyone else

This is only the first step in Facebook to monetize a messaging service with more than 1000 millions of active users. We will see what are the following.

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