A day like today, but of 2011, died an of the figures more iconic of the panorama technology. Steve Jobs left behind a life full of ups and downs and a legacy that had made so yours in them last years that nobody was capable of conceiving it without it: Apple. Many were the unknowns about what would happen with the company that both loved, venturing many that without Jobs not could be the same. And they were right.
The Apple of now not is that we let Steve makes already five years. At the front of the same found in place to a Tim Cook with some ideas very clear from the beginning, but completely different to Jobs. A CEO that you has sitting of wonder to a company that has gone climbing posts and improving of a form amazing in this period of time. Someone whose claims not have been them of be a reminiscence of Jobs, but them of propel the company into the stratosphere.
It’s all about the changes
Through this time have could check how many changes are happening of form incessant, changes that, to first view, could seem us “little appropriate” to them more followers of the company. A diversification of products unthinkable in others times, an increase in them screens of them iPhones that us left “ojiplaticos”, the claim of that them tails facing them shops in them releases of them products are each time minor, an iPhone Golden, an iPhone Pink, a watch of thousands of euros… and a long etc that have made resonate the hackneyed expression “this with Jobs not spent” more times of which should.
Indeed, this with Jobs not passed. They spent many things, especially when it went up to the stage to present new products, with an astounding to captivate the respectable ability. But there are others that not spent because not was as well as Steve looked to their company. Apple is now much more open that before, more close to the great public and more global, which les has reported undoubted benefits both at the level of image as economic.
Apple has changed much in this five years, but in essence is still the same. A company that, despite those changes, still trying to of offer the vision of a man that believed that could change the world. And go if it did.
