It was in the last UEFA, which coincided in dates with the America’s Cup, when the guys at Cupertino surprised us with a new spot in which football was the main protagonist. A new spot that also was part of the campaign Shot on iPhone, photographed with an iPhone, where we saw a series of photographs and videos related to soccer and made by a 6s iPhone users. He had such significance the campaign that we could even see the spot during the breaks and in the previous matches of soccer on television.
Tomorrow start the Games Olympic of summer in Brazil, and Apple not wants to let pass the opportunity. From Cupertino barracks we just surprise with a new spot within the campaign Shot on iPhone under the title “The Human Family”. After the jump, the video, which is inspired by the Olympics that start in only a few hours I teach…
Click here to view the embedded video.
A video that far from just talk about sport speaks of human, narrated with Maya Angelou, poet, human rights activist and Americanwords. The Games Olympic not are only sport, are much more. The Olympic Games are twinning, fraternity, competition… And this is what has happened to the guys at Apple to define this world event.
A spot that for certain we will see in a few hours during the opening ceremony of the Olympic Games in Rio de Janeiro, according to several U.S. media. A new example of know advertising, knowing sell the benefits of your product taking advantage of a event such as the Olympic Games are. So be attentive to all the spots that put on television during all sports competitions.
