When Facebook made with WhatsApp in 2014 by 22,000 billion dollars many thought what would be the world’s largest social network strategy to amortize that investment. Well the wait is over, because Instant Messaging service has updated its terms of service and privacy policy for the first time in four years, making it clear the path to be followed from now: sell our data to companies. It will not only allow certain companies send you messages through the application, but that Facebook will offer you personalized advertisements taking into account your WhatsApp data.
Today we updated the terms of service and privacy policy of WhatsApp for the first time in four years, as part of our plans to test alternatives of communication between users and merchants in the coming months.
For example, many of us received text messages or calls by our Bank alerting us to a fraudulent transaction, either an airline notifications informing us that our flight is delayed. We’d like you to try these features in the coming months
And to the connect your number with the systems of Facebook, this can offer you best suggestions of friends and show you ads that you are relevant
This is a summary with highlights of what WhatsApp has published on his blog informing users about this change in its terms of service. Facebook, owner of WhatsApp, makes it clear that the privacy of its users is still paramount, and conversations that you keep with your contacts will continue to be private, but it seems that everything else goes on auction.
Although we work together with Facebook in the coming months, your encrypted messages will continue to be private and no one else can read them. Neither WhatsApp, or Facebook, or no more
This is only the first step in Facebook to monetize a messaging service with more than 1000 millions of active users. We will see what are the following.
