The different campaigns launched the company with headquarters in Cupertino under the name Shot on iPhone, show us daily images captured by users of Apple devices in every day, although some, not to say almost all, of the photography that make up these collections are far from being photographs taken at random for users without any experience. Apple has returned to launch a new series of photographs in which color is the point of care. In fact this new series is called colors and it is filling the billboards of many cities around the world.
According to Apple, this new campaign focuses on show bright and vibrant colors that users capture on the day of your environment. In the past the company had launched other campaigns of this type, but this is the first that focuses on highlighting colors that are able to capture devices from the company. If we look at the photographs that make up this campaign, it seems to you have been saturated in excess to offer a greater contrast and visibility to these ads.
According to the company, the images have been captured by photographers and users. At the bottom of it we can see the legend Shot on iPhone. Last year the company recognized the work of all employees who have contributed in this type of campaign, sending a book to all those who had been selected with the images that had formed part of the various campaigns of the company.
The campaign colors, it will be displayed on billboards of United States, Canada, United Kingdom, Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Switzerland, United Arab Emirates, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, South Korea, China, Malaysia, New Zealand and Thailand.
