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Copy to Snapchat has become almost a habit in this technology. As already know, Instagram added its own function called stories, with this, you dealt a blow almost mortal to Snapchat. However, it seems that not everything is going to stay here, Apple has also been proposed fuelling him to Snapchat when you are still convalescing former hit, and is that Apple is planning to launch its own video-sharing service for next year. Another attempt by Apple to set up a social network, the second attempt from Cupertino, since they launched many years ago Ping, a music social network that was a real failure.
Has been the team and Bloomberg who has announced this new intention of the company of the Apple, so would enter to compete directly against Snapchat and Instagram. The objective is clear, young users. According to statistics, young users of iOS spend 50 minutes a day to Facebook and about 30 minutes a day to Snapchat, ultimately, Apple aims to at least those 30 minutes from passing through your company.
The intention of the developers is offer an edition of video simple, with tools that like to them users of that generation that has grown with Snapchat and Instagram. Apple plans to launch his project as an application to part, that is can download from the App Store, although to facilitate them things, goes to include them same options directly to the camera of Apple, so can share these videos in any place. -Bloomberg.
The intention, as we have said, is create videos really short that end up by convince to the public young, and above all that are easy of edit. Few stickers and many possibilities. Meanwhile, they have not done any mention in the masks in the Snapchat style.
This application is developed by Apple will allow users to record videos, apply filters and even draw on the content (very similar to Snapchat), as well as send it through existing social networks like Twitter, with the intention that people become familiar with the system. It software is being designed to be used with a hand, and the intention is that the videos are recorded, edited and uploaded in more or less a min. – Bloomberg.
Apple is taking it more seriously than we think
We might think that they would come to grantees or create a quick and easy application to integrate, but nothing is further from reality, in the Cupertino company have come to responsible for Final Cut Pro. He has also hired an Executive from a production company to lead this project. It is clear that Apple plans to well diversify their assets, not focusing only on the hardware.
According to the accounts of the company application will be launched in 2017, once more the source is Mark Gurman, to more content from Apple blogger has leaked over the years. However, Apple announced that it was working on functions related to social networks for iOS from last year, although not announced the year of launch
Is not too clear where wants Apple with this, but the reality is that executives of Snapchat should be biting fingernails with the outrage at the level of software that has been part of two of the most powerful companies that exist, Apple and Facebook (owner of Instagram), who have integrated their idea without even asking the slightest permission , and that will undoubtedly affect-based good Snapchat what users are concerned.
The first step in all this Apple gave it with the new iOS 10 messaging application, remember that they have included a new store of stickers for the application messages, this mode are planning to also compete in the market directly with other instant messaging applications, although they will be complicated as iMessage is not launched on Android devices.
