The market of the quantifiers makes time that outperformed, especially when the smartwatches became more popular among users, since many people wanted to be able to monitor all of their physical activity through a device, but he had no intention or need to buy is a smart watch, but he only wanted a simple bracelet that will allow you to do so.
Jawbone was one of the pioneers in launching bracelets quantifier, business which later extended to wireless speakers. But during his career he has had various problems especially with materials selected for manufacture thereof, which sometimes caused burns to users.
But what really did him much harm is the arrival of a large number of manufacturers to market, launching devices with similar functions but much more content priced firm Jawbone. This course that has failed to adapt quickly to the needs of the market, and it has failed to win the attention of users who are interested in this type of devices that have preferred to Fitbit, the company that is currently selling more bracelets cuanficadoras around the world, with 4.8 million units sold in the first quarter of the year.
The lack of innovation in the company, has not been able to avoid that the company has lost half of its value in little more than one year. In addition to the latter that it launched, a bracelet cuantificadora that has a price of 120 euros is one of the worst choices that can be found in the market. Also it is not water resistant. All these bad decisions have forced the company to abandon the activity in which it was focusing so far and try to reinvent themselves. According to the CEO of SOAP, Hosain Rahman, to Tech Insider, the intention of the company will focus on create wearables for health, not only to monitor the exercise.
Jawbone item leaves the business of quantifiers has been originally published in Actualidad iPhone.
