Spotify just of announce today, day 29 of September, that opens its system of reproduction in streaming of music in Japan, the market musical more large to part of United States of America. The reasons for a big delay recognize them, imagine that own protectionist culture and legal problems economically speaking of the inhabitants of the country of the rising sun. 18 months ago that Spotify opened its first offices in Japan, and today unleashes the musical reproduction system streaming with more users on the planet, with European firm. Are going to take a look to the market of the music in streaming and digital in general in Japan.
During all this time, according to TechCrunch, Spotify has State engaged in negotiations with the companies and owners of them rights music, with the intention of offer what they considered a try just. However, or, the great rival is Apple Music, which arrived first, in a country where Apple has a good niche of loyal users.
Music sales generated in Japan around 3,000 billion dollars annually, the second most powerful music market outside of the United States of America. However, the main obstacle in Japan is to remain generally preferring to buy digital music and create their own copies on CD, on top of choosing a service streaming continuously connected to the internet. That is why, this arrival of Spotify aims to change the way in which the Japanese understand the music.
On the other hand, Spotify is converted in the unique offer of music in streaming free in Japan, already know that Apple Music not offers subscription free, for example. All this comes just when Spotify announces that has with more than 40 million of users of payment, while Apple Music is is stagnant in the 17 million. Ultimately, Spotify has co 175 million users a month, a hard barrier to Apple music.
