Spotify just announced today, 29 September, to opens your playback system in streaming music in Japan, the largest part of the United States of America music market. The reasons for a big delay recognize them, imagine that own protectionist culture and legal problems economically speaking of the inhabitants of the country of the rising sun. 18 months ago that Spotify opened its first offices in Japan, and today unleashes the musical reproduction system streaming with more users on the planet, with European firm. Are going to take a look to the market of the music in streaming and digital in general in Japan.
During this time, according to TechCrunch, Spotify has been engaged in negotiations with the companies and owners of music rights, with the intention of offering what they considered fair treatment. However, or, the great rival is Apple Music, which arrived first, in a country where Apple has a good niche of loyal users.
Them sales music generated in Japan around 3,000 million of dollars annually, the second market musical more powerful to the margin of United States of America. However, the main obstacle in Japan is to remain generally preferring to buy digital music and create their own copies on CD, on top of choosing a service streaming continuously connected to the internet. Is by this, that this arrival of Spotify aims to change the mode in that the Japanese understand the music.
On the other hand, Spotify is converted in the unique offer of music in streaming free in Japan, already know that Apple Music not offers subscription free, for example. All this comes just when Spotify announces that has with more than 40 million of users of payment, while Apple Music is is stagnant in the 17 million. Ultimately, Spotify has co 175 million users a month, a hard barrier to Apple music.
