Spotify has become spokesman over the past weeks on business practices of Apple on its App Store. Apple has recently renovated its iOS developers subscription policy, offering a division 85/15 if developers kept customers from more than one year ago, but Spotify is still not happy with the new procedure.
The company now says that Apple is being anti-competitive by the rejection of its latest update to the Spotify application in order to promote the sales of your own subscriptions to Apple Music. Spotify is making too much noise to accuse Apple of that you are using illicit commercial practices to elevate the success of Apple Music to Spotify and other third-party services.
The comments of Senator Elizabeth Warren that attacked Apple for acting inappropriately in the music markets, arresting other players like Spotify. Looks like Spotify wants Apple to allow the In-App purchases are out of Apple’s system, where the company performs a typical cut of 30% revenue. The comments of politicians seem to have been inspirational for the circulation of the complaint of Spotify.
“This latest episode raises serious concerns pursuant to both United States and European Union competition law. A troubling pattern of behavior from Apple continues to exclude and diminish the competitiveness of Spotify iOS and as a rival to Apple Music, especially when seen in the context of a conduct contrary to the competition from Apple to Spotify “.”
Although Apple will now reduce its participation to 15% after a year’s subscriptions, Spotify believes that it is still prohibitively contrary to competition for your business. This means that Apple is valuing effectively other services out of business, while selling its own subscription service can leave it at the price he pleases.
Apple allows services like Spotify to use your own billing system, but does not allow companies promote alternative billing options in an application. If Apple determines that a sale is conducted through the application, you must pass through the system with a Commission of 30% for Apple. Apple also has another advantage by sending Apple Music to all iOS and Mac customers from iTunes and native music from iPhone and iPad applications.
Out of the controversial policy of the App Store, Apple Music is becoming a major competitor to Spotify, captures it fast in number of subscribers paid, stimulated by additions as a student discount plan.
