Economic figures for the last quarter were better than what Apple thought at first, but that does not mean that they were good. As I told already in another article, while all the prominence the iPhone took him with its sales down, seemed much more worrying figures for sales of the iPad and the range of Mac computers, with falls than in previous years. Particularly worrying the iPad, which despite new models failed to trace sales showing that users do not see anything to really attract them to renew their old devices. With all of this, Apple is selling more iPads than Samsung, Amazon and Microsoft together, showing a market that is frozen waiting for something truly revolutionary.
During the last quarter, which runs from April to June, Apple sold a total of 9.95 million iPads, a drop from the same quarter of the previous year, and already going ten consecutive quarters of interannual falls. But the competition is not better: Samsung sold 6 million tablets, Amazon Microsoft 700,000 and 2.2 million units of its Surface. Total sales for the three brands do not exceed sales from Apple. Particularly worrying is the situation of Microsoft, which despite great reviews, giving many of its new Surface fail to convince users to buy them.
Worldwide sales of tablets in the quarter of which we speak fell 8.8% compared to the previous year, reaching only the 33.54 million units sold. By the way, Microsoft is not the fourth in sales, only have used it to make this comparison because of its importance. It is relegated to the seventh place behind Apple, Samsung, Lenovo, Huawei, Amazon and Asus. And the forecasts are not best for the next several quarters.
