Tim Cook yesterday told investors that Apple will continue to invest in the augmented reality and that the company is taking this technology as a career in the long run. The response of Cook came after they ask you about the game of the moment, Pokémon GO, which I would venture to say that it was the first game, and even application, that has enjoyed real with this type of technology success.
Apple’s CEO says that Pokémon GO is an example of what happens when innovative applications are released, and that is the reason that motivate developers to “push the button” to offer a product that you like in the whole world. Personally, I think that Cook is right in terms of innovative applications, but I think that the success of the last title of Niantic is more related to its subject matter than with its innovation.
Apple investigates about augmented reality, but for the future
RA can be really great. We have been and we continue to invest much in this. Are very stuck in the RA in a career to long term and believe that there are big things for large customers and an opportunity commercial even more large. The first thing is to make sure that our products work well with products from developers like Pokemon, and thats the reason why you see many iPhones like crazy chasing Pokemans (he said yes, “Pokémans”).
Cook believes that augmented reality could be the next platform and they will spare no effort to do so. If you meet as promised, this type of technology cannot be used always in a mobile, so is confessing the CEO of Apple, which launched a new device? Think that them glasses not are comfortable if not have that carry ones for the view, but also that them need to remove the maximum advantage to the RA.
As Tim Cook says with respect to investment in augmented reality, Apple has bought several companies that could help them to develop software and hardware, and metai, Flyby Media or Faceshift. In addition, is also rumored to have a research team secret (then go secret…) working exclusively on augmented reality and Virtual reality. The downside of all this is as always, we will have to wait to see what results.
