A day like today, but of 2011, died an of the figures more iconic of the panorama technology. Steve Jobs left behind a life full of ups and downs and a legacy that had done so yours in the last years that no one was able to conceive without it: Apple. Many were the unknowns about what would happen with the company that both loved, venturing many that without Jobs not could be the same. And were in the right.
Now Apple is not Steve left us five years ago. In front of the same are in place Tim Cook with some ideas very clear from the beginning, but totally different jobs. A CEO who has gone from wonder to a company that has been scaling positions and improving in an astonishing way in this period of time. Someone whose claims were not the be reminiscent of Jobs, but the of propel the company into the stratosphere.
It’s all about the changes
Throughout this time we have seen how many changes are happening in a relentless way, changes that, at first glance, might seem “just adequate” to the more followers of the company. A diversification of products that are unthinkable in other times, an increase in screens of iPhones that left us “ojiplaticos”, the claim that tails against shops in releases of products are increasingly children, a golden iPhone, a pink iPhone, watch thousands of euros… and a long etcetera that have made to resonate the hackneyed expression “This jobs not happened” more times than it should.
Indeed, this with Jobs not passed. They spent many things, especially when it went up to the stage to present new products, with an astounding to captivate the respectable ability. But there are others that not spent because not was as well as Steve looked to their company. Apple is now much more open than before, closest to the general public and more global, which has reported them clear both at the level of image and economic benefits.
Apple has changed much in this five years, but in essence is still the same. A company that, despite those changes, still trying to of offer the vision of a man that believed that could change the world. And go if it did.
