2016 has been the first year which has seen sales of the iPhone down since the launch of the original iPhone in 2007. For this reason, so far were the two main investors of Apple sold all their shares, causing their value to fall sharply and spread panic on Wall Street. But not everyone thinks that Apple is in decline, and last week its shares began to back up, thanks in part to an investment of 1,000 million dollars made by Warren Buffett. Now, an analyst says that iPhone 7 will return to beat sales records.
The optimistic analyst (forgive the rhyme) is Tim Long, BMO Capital markets, and said that it believed that the 7 iPhone will be sold as well because a large percentage of iPhone users already have a model with two or more years of age. According to his words, means that Long thinks that iPhone 6s did not sell well precisely because it sold the iPhone 6, the first smartphone from Apple that saw as its size went up 4 inches.
7 iPhone could beat sales records
25% of the “user base” is ready to update, believed Long, what is an audience of 120 million telephones. Long, of BMO, looked back in the history of the sales of the iPhone and calculated an average, 17% of the users will be updated as soon as the model for the coming year is lanze; 58% will update a year later; 22% the following year. Only 2% of users will expect something more.
BMO analyst says that those who have an iPhone for at least two years coincide with 23% of the user base that bought an iPhone 6 when he launched in 2014, 2015 is fell to 19% with the release of the iPhone 6s; and iPhone 7 of this year will rise by 25%, resulting in a record of one 2% more than it sold in 2014. Apparently seen in the last financial quarter of Apple, to my think it me a very optimistic analysis. And you?