Despite the astronomical numbers that Apple shows us in his lectures of developers about how many millions of dollars it has distributed among those who publish applications in the App Store, the reality is that this business is not as profitable as it seems, at least for the majority of developers. As demonstrated by a new study published by TechCrunch, which ensures that a quarter of users who install an application do not use it after the first time you open it, being in the most terrible forgetfulness.
And it is that it is not only that users find your application and download it, it is something very important, they also have to convince them that you continue using the application once downloaded. Any of us sure that it could count on the fingers of both hands many applications used in a regular way, and with some more fingers how many used with some frequency. The rest of applications? There are those that are lucky enough to not be uninstalled immediately, occupying space on our iPhone or iPad, occupying any position in any page in any folder of our springboard waiting for an update do that we remember that we have it installed and come back to use it.
A curious fact: Push notifications make that we use most applications. Although it may seem a double-edged weapon and provoke the anger of the user if abused this system, the fact that an application from time to time launch a notice to remind you that there is makes that the return to use more often than those that aren’t, increasing to 46% retention of users. You know why you get from time to time such notification that your troops are already ready or that the harvest of peaches is already ripe to pick it up.
