While Spotify cares only mourn the corners lamenting that Apple supposedly it mistreats, of Cupertino it seems that goes out of the theme and go to theirs, trying to become the main streaming of world music system Apple Music. And so it seems that Tidal would be an important, so much so that piece according to The Wall Street Journal,pple would be interested in purchasingand would have begun to explore with some company executives the potential acquisition to incorporate rights to Apple Music.
Tidal is a very linked to artists, streaming music service with some emblematic figures among their main drivers, such as Beyonce, Madonna and Kanye West. With 40 million tracks of music and more than 150 thousand music videos, the emission of music without loss of quality and HD videos are their main characteristics. The service boasts that better pay to performers, and that many of them consider him “the only one” that respects its interests as it should be, and in fact a group of artists formed the main stock of the company, owned by Jay Z.
Tidal has currently more than 4 million users, all of them paid. With two different modes, a standard for $9.99 and other HiFi for $19.99, and according to the company about half of its users are the premium HiFi mode. Apple would not only be interested in the incorporation of this portfolio of users, but also the inclusion of those artists mentioned above. Get exclusive content is the way to make a difference with its main competitors, which now seem more concerned to discredit Apple to improve its service in the face of its users. Each company has their own strategies, we will see what is most effective.
