Despite the titanic effort that has made the company headquartered in Cupertino these past two years, opening 40 stores in the country, the numbers arriving from China are not expected the company. For some time now this part China is no longer the economy believed every year by leaps and and the economic joy of recent years is slowing down. In Apple’s battle with the Chinese manufacturer, according to the latest figures we can see how live and Oppo have surpassed the company, according to the latest research from Strategy Analytics.
According to this study, shipments of devices to China have dropped from 9.7 million in the second quarter of the year 2015 to 7.3 million in the second quarter. This decrease in shipments is originated by the fall of the market share of 9.2% of last year to the current 6.7%. Chinese users have opted last year for local manufacturers such as live and Oppo, which are offering terminals of good quality at an unbeatable price increased the level of satisfaction and knowledge of the mark among the users. Last year, live has managed to increase its market share from the 7.4 to the 11.9, while Oppo has gone from the 6.9 to 13.9%.
The arrival on the market of live and Oppo has also seriously damaged to Xiaomi, which has gone from a 18.6% market share to 11.7%. The lack of innovation and increasingly higher prices of its terminals are taking a toll to the company while Huawei continues to lead the market getting 2 points more than last year.
According to accounts that Apple introduced the other day, the Cupertino-based company’s revenues have dropped 33 percent in the last quarter compared with the same period of last year. Apple is aware that China is ceasing to be an important source of sales and currently his main bet is India, where has already achieved the Government’s permission to start its expansion in the country.
