According to the latest study developed by J.D.Power, Apple Music receives the most highly rated regarding overall customer satisfaction among all the seven most popular music streaming from the moment.
He study has been elaborated based on a universe of 4.482 people that have paid by a service of subscription of music during the last six months. This report from J.D.Power measures six key areas in each service: performance and reliability, ease of use, the cost of the service, content, communication and service to the customer.
Apple Music, “one of the best” services with regard to content, performance and usability
Based on a 1,000-point scale, Apple Music occupied the first position with a score of 834, followed by Rhapsody with 826, Spotify and Pandora with 825, con824. The average rating was established at 822 points over a thousand.
Apple Music obtained the maximum rating in three of the categories, what means that is “one of them best” with regard to content, performance and reliability, and ease of use. It service won four of them five “circles of power” possible in with regard to cost of the service, communication and service to the customer, winning is a rating of “best that the most”.
The experience of music streaming to the client appears to be affected by a number of dimensions, including paid vs. free streaming, the choice of devices and content selection, said Kirk Parsons, senior director and technology, media and telecommunications leader of practice at j. D. Power. The key of the success, however, is that each time more the brands of music that create an ecosystem viable that not only can support multiple types of devices, but also facilitate the Exchange social of them listeners and the tracking of lists of reproduction with others.
Payment services generate greater satisfaction
J. D. Power has come to some conclusions key in your study, including a relationship direct between them services of streaming of payment and a greater satisfaction of the customer. These services premium obtained an advantage of 19 points on options freemium, jutting out specifically in the categories of service to the customer and of communication.
Also, the services of streaming that support devices peripheral as smartwatches, drivers of automation of the home, and the reality virtual, also recorded a greater satisfaction facing them services that not offer these methods alternative to listen music.
Another important aspect is that the exclusive content to improve the level of customer satisfaction. In total, the 74 percent of them people that have with content exclusive in them services that have hired said that “definitely” would recommend their service, in comparison with the 54 percent of them people that not listen music exclusive, and that also would recommend its platform of streaming to a friend.
The social element also feeds the satisfaction
Ultimately, j. D. Power found that the “social” aspect of each service is what seems to be driving the activity. Those customers more satisfied is show “fully committed”, share and consume them lists of other users. In response, listeners liabilities (those who do not share its content or listen to the content of other users) account for most of the industry of the music streaming with 44%, followed by listeners who are fully involved with 29%, and those who, although they do not share music, listen to it content that other users share, with 22%. Finally only 5 percent shares but not listen to other content.
Google Play Music, at the end of the tail
At the end of the table are TuneIn, Amazon Prime Music and Google Play Music, with a classification in all three cases between average and poor in terms of content and ease of use.
Meanwhile, Apple Music grows to rhythm constant and according to them last data official, already has with 17 million of subscribers of payment facing them 30 million of its maximum rival, Spotify who could be punto de acquire SoundCloud as coup of effect that you provide greater content and users.
