According to the latest study developed by J.D.Power, Apple Music receives the most highly rated regarding overall customer satisfaction among all the seven most popular music streaming from the moment.
He study has been elaborated based on a universe of 4.482 people that have paid by a service of subscription of music during the last six months. Said report from J.D.Power measures six areas key in each service: performance and reliability, ease of use, the cost of the service, the content, the communication and the service to the customer.
Apple Music, “one of the best” in terms of content, performance, and usability services
On the basis of a scale of 1,000 points, Apple Music occupied the first position with a score of 834, followed of Rhapsody with 826, Pandora with 825, and Spotify con824. The average rating was established at 822 points over a thousand.
Apple Music he earned the highest score in three of the categories, which means that it is “one of the best” in terms of content, performance and reliability, and ease of use. It service won four of them five “circles of power” possible in with regard to cost of the service, communication and service to the customer, winning is a rating of “best that the most”.
The experience of the music in streaming to the client seems be affected by a series of dimensions, including paid vs. streaming free, the choice of devices and selection of content, said Kirk Parsons, director senior and technology, media and telecommunications leader of the practice in J. D. Power. The key to success, however, is that more and more brands of music that creates a viable ecosystem that not only can support multiple types of devices, but also facilitating the social exchange of listeners and follow-up of playlists with others.
The services of payment generated greater satisfaction
J. D. Power has come to some key conclusions in their study, including a direct relationship between services payment streaming and greater customer satisfaction. These services premium obtained an advantage of 19 points on options freemium, jutting out specifically in the categories of service to the customer and of communication.
Also, the services of streaming that support devices peripheral as smartwatches, drivers of automation of the home, and the reality virtual, also recorded a greater satisfaction facing them services that not offer these methods alternative to listen music.
Another aspect important is that them contained exclusive improve the level of satisfaction of the customer. In total, 74 percent of the people who have exclusive content in the services that are contracted claimed that they would “definitely” recommend their service, compared with 54 per cent of people who do not listen to exclusive music, and who would also recommend its streaming platform to a friend.
The element social also feeds the satisfaction
Ultimately, j. D. Power found that the “social” aspect of each service is what seems to be driving the activity. More satisfied customers are “fully committed”, share and consume the lists of other users. Facing this, them listeners passive (which not share your content or hear the content of others users) represent the greater part of the industry of the streaming musical with a 44%, followed by them listeners that participate fully with the 29%, and those that, while not share music, that listen the content that others users share, with the 22%. Finally only 5 percent shares but not listen to other content.
Google Play Music at the end of the queue
At the end of the table is found TuneIn, Amazon Prime Music and Google Play Music, with a classification in them three cases between middle and poor with regard to content and ease of use.
Meanwhile, Apple Music grows at constant rate and according to the latest official data, already has 17 million paying subscribers compared to 30 million of its arch rival, Spotify, who could be on the verge of acquiring SoundCloud as a bombshell that provide you more content and users.
