Yesterday opened the Olympic Games in Rio de Janeiro. Apple did not want to miss the opportunity and a day earlier, on 4 August, he published a new ad campaign Shot on iPhone on his YouTube channel. The new ad has received the name of “The human family” (The Human Family) and includes words from Maya Angelou, American civil rights activist and a poet.
The video, one minute, talks about value family as shown in photos and videos in which friends and families appear. Logically, images photos as the videos, displayed in this video, both have been taken with an iPhone and, as usual in this campaign, the author’s name appears in each one of the images.
New ad Shot on iPhone: the human family
Click here to see the video
I see the obvious differences in the human family. Some of us are serious, some progress in the comedy. I have sailed across the seven seas and I stopped in each land, I’ve seen the wonders of the world, but not yet a common man. I know ten million women called Jane and Mary Jane, I have not seen two that were the same. Exact twins differ although their characteristics appear and lovers think different things while lying side by side. I see the obvious differences between each type and nature, but we are more like, my friends, than we are different. We are more like, my friends, than we are different.
The announcement appeared yesterday during the opening ceremony of the Olympic Games with a clear message of equality, although the same Angelou was commissioned to leave clear in the text that there is no two same people among all that we live in world.
