The market of the smartwatches seems to have peaked some time ago. Although it took up body and shot sales by 2015 thanks to the launch of the Apple Watch, a true bestseller in the beginning, then both the Cupertino company and other manufacturers have experienced a continuous drop in sales which has accelerated sharply during the third quarter of 2016.
According to the last report made by the consultant IDC, them sales of wearables smart, this is, those capable of run applications of third, have fallen above the 50% during the third quarter of this year and with regard to the sales of the same period of the year previous. And Although Apple clock has also seen falling sales, Apple Watch has managed to keep the hegemonic position which already encroached from the moment of its launch in April 2015. How is then the market overall of them smartwatches? What role play the Apple Watch in it? Have date of expiry the Apple Watch and the rest of smartwatches?
The momentum of the Apple Watch
At the end of April 2015 Apple Watch out for sale on a first group of countries. From that just time is seized of the first since in sales to level global, snatching is it thus to Samsung, its largest competitor. The arrival of the Apple Watch, preceded by more than six months of fed expectation, United also to others devices of relative success as them of Huawei, drove to the boost a segment that until then seemed not take off.
Them watches smart not the invented Apple, already existed before the irruption of the Apple Watch, but was this which them put of fashion, or at least that seemed. Year and a half later, with a second generation already in March and an editing Watch Nike + to see light next Friday, or so if you want to watch Apple has been able to disprove what many ventured as a mirage.
Smartwatches sales fall sharply, but Apple Watch is still leading. This is one of the conclusions leads to the last report by IDC. Quarter after quarter the sales of these devices are suffering a continuing decline that, for the third quarter of 2016, is estimated at – 51.6%, more than half, having spent 5.6 million units sold in the third quarter of 2015 to 2.7 million in the same period of the current year. And Although Apple Watch has also seen reduced its sales of overwhelming, way has managed to maintain its position of hegemony above all the competition.
Why descend the sales of the Apple Watch but it keeps leader
The explanation more simple to this response is that part of figures of sale higher however, the study of IDC us reveals some key that must of considered. Thus, the third quarter of 2015 was the first full period in which Apple clock was available already to widespread level; until then, its sales were limited to certain countries, growing, but not at all in which the company operates. This, together with the initial “boom”, contributed a figures which well might not correspond with what the real trend, i.e., “too much” bulky figures (not false).
On the other hand, only during the last two weeks of the third quarter of 2016 has been available the second generation of Apple Watch (the Nike + model still has not gone on sale). Here it acts an opposite factor: the expectation before an updated device reduces sales because many users expect to acquire the latest model.
All this that you can sound to excuse, certainly, but not it is. The Apple Watch is on the line from the rest of smartwatches, and for this reason its sales also fall. I.e., it is a device excessively dependent on the iPhone which, to a large extent, “repeats” what you already have on your phone. This, for many users, between which I included, it makes useless, and just by tiring, while its utility is shows for a public more concrete, mainly that that practice sport and is very interested in your health.
On the contrary, its design and quality is far superior to the competition, and who has had it is aware of this. This is what allows that, in a generalized downward, setting Apple Watch remains the leader (despite the spectacular drop experienced) ahead of Garmin, Samsung, Lenovo (Motorola) and Pebble, which positions the second to fifth in the order.
