Facetune is undoubtedly one of the applications that has had most success in the App Store over the last few years, since he has given us the option to improve portraits with the iPhone in seconds in a very positive way in a matter of seconds. Now Lightricks returns to the charge with a second edition that us brings improvements welcome but also unpleasant.
To best
The arrival of the second edition of Facetune is accompanied by a function very demanded by the users of the first version, and is the Live Edition. I.e., whenever we make a change in the retouching we’ll see at that moment, without having to wait or even to take the photo and therefore resulting in a saving of very remarkable time when we perform multiple touch-ups on the basis of the position in the photo.
Other improvements notable of the application are them new settings (especially in the lighting dynamic of the photography) that us allow go a little more beyond at the time of manage the appearance of the person that are tweaking. Also Lightricks has added a system that recreates our face in 3D to make retouching impossible for almost any application both for quality and precision.
Monetization
And is here where comes the problem, and where the users have entered in anger. Instead of offering a complete application with all your accessories for a closed price, Lightricks opted for two separate models: we can buy individually touch-ups (resulting in an overwhelmed invoice) or you can subscribe to the application by prices that seem higher than what people see reasonable.
Subscriptions that give full access go to 1.99 euros per month, 9.99 euros a year or 29.99 euros for subscription of for life, prices that may be justified, but that if we follow the usual trend of the market can be considered relatively high. And it is something that users have continued to spend long, since perceptions of a star accumulates in the reviews of the application complaining about the new business model imposed by Lightricks and prices released by the company in the application.
The reality is that when it comes to retouch portraits, this application it is unrivalled in terms of the relationship quickly/results. The price for someone using the bit can be excessive, but it is true that if you give a use continued at the end we talk about less than one euro per month, which sounds reasonable.
Lightricks Ltd. 
Our valuation
