Apple last night announced its financial results for the third fiscal quarter of 2016, ranging from the month of April to June this year. Figures continue to fall in revenue over recent quarters, but according to the own Tim Cook have been best to that which had planned. The company has registered a quarterly sales 42.400 million dollars and a net profit quarterly 7,800 million dollars, equivalent to 1.42 dollars per share. The iPhone has sold 40 million units, with a very good acceptance of the iPhone is by users. Yet some already have labeled it as “the worst quarter in the history of the iPhone”, demonstrating a very short, only a 12-month memory. The iPhone is not the problem, nor much less, there are other categories that the company should seriously look to improve the figures. We show you the data in graphs to understand them better.
IPhone falls from the quarter of the last year
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This chart shows sales of iPhone from 2013, in it we can see the third quarters of each year (Q3) and how the of the year 2015 was a growth of more than 12 million units over the previous year. It was difficult to maintain the same growth this year, and Although in the Q3 of 2016 sales have been 40 million units, 7 million units less than in the same quarter of 2015, remain 5 million units more than in the quarter of 2014, only two years ago. The worst quarter of the story? A bit of rigor please.
“We are pleased to report the results of the third quarter of the fiscal year reflecting increased demand and better results than anticipated at the beginning of the quarter,” said Tim Cook, Chief Executive Officer of Apple. “We have had a very successful launch of the iPhone is and we are very excited by the response from customers and developers to the software and services anticipated in the WWDC of June”.
Tim Cook has highlighted the good acceptance of the iPhone is, a device that looks like you are having success among users, with the strategy of offering the user a terminal of the latest generation at a lower price and a 4 inch screen size.
The iPad sells less but more enter
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IPad sales figures continue their trend already for many quarters, although as consolation is that there is a main point of positive. Despite having sold only 10 million iPads it has been entered, one 7% increase, since the iPad Pro, a product of higher price than normal, iPads it has sold better. Seems that them users professional have found in the tablet of Apple something that not them offered them iPads earlier and are willing to pay more for it.
Mac sales continue to fall
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As with the iPad, Apple also has a problem seriously with them Mac, and it blames the has the absence of renewals of its range of computers, especially them MacBook Air and Pro. More than one year without significant changes is too long for a company for which computers should be his soul. If this timeout is due to that the changes will be large, is welcome, but Apple needs and offer something new in this category, and an emergency.
Services continue to grow
Revenues from services are its good tendency. Apple Pay, Apple Music, iCloud, iTunes… Apple is still getting good figures for this part of its business, which already beats the iPad and Mac and becomes the second according to revenue, only behind the iPhone. Tim Cook said that 75% of sales made by the system “contactless” in the United States were made by Apple Pay, and that show the enormous potential that is, provided you have finished expanding worldwide until other models to consolidate.
