As many of you know, Steve Jobs ceased to be Apple’s CEO on August 24 in 2011 due to the encrudecimiento of his illness. However, he did not leave the company, until he breathed his last. Little by little, know as it passes the time, is that Steve Jobs was more involved than we could imagine in some projects that have seen the light years after his death. Steve Jobs was a clear source of inspiration for the Apple engineers, who are still affected by its fantastic ideas. The way in which Jobs saw the world of technology was peculiar, and is for this reason that interested in this new story that has seen the light.
In the year 2011, Steve Jobs had a long conversation with Walt Mossberg, an editor of Recode. Today, Recode has shared the full conversation’s Steve Jobs with Mossberg, which took place the same day that Steve Jobs left the company to look for his health. Both discussed about the future of television, as it could not be otherwise, this is the moment in which the Apple TV becomes especially relevant in history.
The conversation ahead of its time
According to Mossberg, Jobs did not share confidential information about the Apple TV and Apple TV ambitions, he offered no details about the hardware or the software, simply made clear that what intended was to reach a television device incorporating a level Apple software experience. By this we mean, that work in harmony with all devices and services from Apple.
His press conference left a vague indication of what Jobs was thinking. However, he wanted me to know specifically that he was involved in new projects and strategies.
I told him: “Well, on what?”
He said: is the TV… We have learned how to do it and it will be fantastic. I hope to launch in a few months, and want to show it to you.
Steve Jobs was excited about the project and the way in which Apple was going to reinvent television and the Center multimedia. Unfortunately, that moment never arrived, Steve Jobs left us on 5 October of the same year due to their cancer of pancreas, just two months after having left the position of CEO and having to Mossberg revealed its intentions to change the world of television as we know it today.
Fulfilling the wishes of Jobs with the Apple TV
Since the death of Steve Jobs, Apple has tried to win positions in the world of television, however, these intentions have not its fruit. However, Apple is currently working on the creation of a streaming TV service (such as what it already does with music), which will see around 25 pay-per-view channels at a monthly cost of between thirty and forty dollars. This could be the first big step to popularize the Apple TV. The reality is that the leap in quality of the fourth generation Apple TV has attracted many users, who have made this their regular Media Center.
With the fourth generation Apple TV opened new doors to the domestic television, the arrival of an own App Store and the possibility of using Siri have joined you unsurpassed value so far. Tim Cook announced that applications are the future of television, and it being so. Meanwhile, they continue to work from Cupertino to offer other alternative platforms to improve the service of Apple TV, which is currently slightly frozen.
It is clear after this information that the aura of magic that Steve Jobs left Apple is very large and still affects a large part of his team, including Tim Cook. As long as this spirit remains current, Apple will continue to reap success. Meanwhile, the Apple TV seems to be one of the devices that will be in the shade a time, without hardware upgrades planned for the coming years.
