A report from Counterpoint Research has revealed that the last month of the year has proved to be exceptional for Apple and devastating for Samsung. For the first time, Apple exceeded its eternal rival in number of sales of smartphones, having sold more iPhones in this period than the total of the sum of the sales of all models of Samsung Galaxy range. Winds of change or ill passenger?
Thus stands as the main distributor of smartphones worldwide, a position caused by the huge disaster in the marketing of the last ship launched by the Korean company, Galaxy Note 7, that it had to be withdrawn from the market due to a problem with its battery. However, is expected that these figures be in the next months, a time finished the campaign Christmas that so good results usually throw to them of Cupertino.
Samsung is thus in opposition of the more uncomfortable for their interests, having been displaced from a throne that dominated so far with ease by the American company and with the shadow of Huawei lurking dangerously from the post immediately below. Of course, the sales of these last also is have seen partly benefited by the catastrophe of the Note 7.
The game board you could not be more interesting for this coming year, with the three companies that make up the Trident with much to prove: Samsung with a new model (Galaxy S8) to be presented at the end of March; Huawei with three fourth parts of it himself (Huawei P10), that is expected that make appearance in the frame of the MWC at the beginning of the same month; and Apple with an iPhone 8 with which is expected to break all schemes coinciding with the tenth anniversary of the launch of the original iPhone. The show is served.
