Apple has a problem. Well, actually has several, but today plays talk of one in particular, the iPad. Despite the efforts of the company to offer a more affordable model (the recently released new iPad) and by give a nut turn focus toward a more professional users with the iPad Pro range sector, bite Apple tablet sold increasingly menos. It is true that this drop in sales that already goes back about how years ago is not exclusive from Apple, but from a segment that has not finished to convince as a substitute for the computer and whose sales have fallen quarter-after-quarter.
However, this should not be an excuse for Apple, and less now because for the first time his archenemy Microsoft has taken the first place to the iPad in terms of design, productivity and use of accessories, according to a recent study by J.D.Power.
The Apple iPad is no longer “among the best”, only “better than most”
I have no doubt that the iPad, like tablet itself, is possibly the best product that exists today in the market. However, not just be the product of the era post-pc us Steve Jobs sold. IPad sin in lack of productivity, and the problem is not in the device, a quality and very durable, and incredible power but in the operating system.
Thus, the iPad has been falling in sales already during several consecutive years and now, in addition, start him to snatch the prestige he enjoyed because the Microsoft Surface has been made with the first position in terms of overall satisfaction consumer, six points above the Apple iPad that sits in second place, in accordance with the Tablet for 2017 satisfaction survey carried out by J.D. Power.
This is particularly interesting, in that it’s the first victory that takes Microsoft in the six years that J.D. Power has been publishing this study satisfaction Tablet. Thus, the Redmond company, has become with 855 points of the thousand points of total satisfaction.
The J.D. Power study done in the United States, between October and December 2016, 2.238 users who are owners of tablets for less than a year, and measures the satisfaction of tablet users focusing on five specific areas: performance (28%); ease of use (22%); features (22 percent); style and design (17 percent); and price (11 per cent).
Thus, the Microsoft Surface, with 855 points, is “among the best” tablets of the market, while Apple, with 849 points, is “better than most”.
According to J.D. Power, the victory of Microsoft “is due in large part to its high rankings on the characteristics and style and design factors”.
Microsoft earned top ratings in categories related to:
- The variety of pre-installed applications.
- Internet connectivity.
- The availability of compatible accessories.
- The variety of input/output ports (card slot microSD, USB 3.0 and 3.5 mm headphone jack).
- The amount of available internal storage.
Versatility and productivity, two concepts that Apple should take note now
“The Microsoft Surface platform has expanded what tablets can do and sets the bar for customer satisfaction,” said Jeff Conklin, Vice President of J.D. Power. “These tablet devices are as capable as many laptops, but can still function as standard tablets. This versatility is key to its appeal and success‘. “
The Surface also beat the iPad in aspects such as the size, the quality of the materials and the attractiveness of the design.
According to the study, 51% of Micrososoft Surface Pro users are younger than the users of competition and “more likely to consider how important productivity features”. In fact, Microsoft customers tend to describe as “very important” tasks related to productivity.