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Apple withdraws from the sale the Apple TV’s third generation

Apple TV 6.0.2

Today have that give the last goodbye to a device that was defined by the own company as a hobby and that however, evolved to convert is in a device autonomous, with system operating own and full of possibilities: the Apple TV’s third generation.

Apple has discontinued in form all the Apple TV 3. And although the news had not been announced, the truth is that the road was being prepared by the company for quite some time now.

Apple TV 3, rest in peace

If today you give a virtual walk through the Apple website probably you throw something at fault. Effectively, is the Apple TV’s third generation which already not exists, or at least already not is located to the sale. In the day of yesterday, the company from Cupertino gave the step that, on the other hand, already is saw coming and was inevitable: descatalogar the Apple TV 3.

Apple already not sells the third generation of the Apple TV, it has taken off of its shop online and has deleted all trace of its existence. All the links on your web page now lead directly to the fourth generation Apple TV. So only in its section refurbished is possible find some of these devices to price reduced but clear, is is of units very limited and probably, as in the case of the store Spanish, once disappear, never is will know more than them.

The company has confirmed in an e-mail sent to employees and educators and published in the web site 9to5Mac which has decided to discontinue the Apple TV’s third generation, at the same time giving some reassurance, pointing to their past buyers that all requests made so far will be properly cared for. However, it is not known if the device will receive a new software update in the near future (the last update received by Apple TV 3 occurred last February in the form of security patches). Personally, I would be already preparing the return.

Apple descataloga el Apple TV de tercera generación

E-mail sent to the web site 9to5Mac where Apple confirms the official withdrawal of the third-generation Apple TV

The end that everyone already expected

The third-generation Apple TV came to the catalogue of the company in the month of March, 2012 as an update of the previous generation. Since its inception, this device was defined by the company as a hobby. In large measure it was his foray into the world of television after thought, and later discarded, the idea of developing a TV. Apparently, there was no way offer the user a complete, comprehensive and innovative experience of watching TV, and so the result was Apple TV.

Since the launch of the Apple TV’s third generation in March 2012, only received a minor update a year later, and so remained until today, being one of the more long-lived products from the company that it has been on sale for four years and a half.

Now Apple TV 3 disappears permanently. Is something that already us saw come from the launch to end of the year last of the Apple TV of fourth generation, a device aimed to transform of up to down the form in which see the television, with a system operating own (tvOS), a store of applications, a control remote that allows control the television through Siri and much more. However, its end is saw accelerated when the month last, the own company made much more difficult find it in your shop online and, to the same time, began to remove it of them shelves of their shops.

Now the Apple TV’s third generation is thing of the last, “the future of the television is in the applications”, as already well said Tim Cook makes a year, and in the new Apple TV of fourth generation.

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