Bad times for some who formerly thrived at ease by the wearables market. The once “Almighty” Jawbone, brand that had one of the bracelets quantifier most elegant and advanced some years ago, now is it forced to abandon this market and to give up all their inventory remaining to another vendor to be able to keep afloat. The range UP, a classic within the wearables, thus comes to an end after a few years that has failed to evolve it enough to adapt to the market. SOAP also gets rid of your speakers, and prepares a new restructuring seems that you focusing on health and the wearables.
Without new products since the beginning of 2015, with a reduction of up to 15% of its workforce, office closures and reduced activity in its main factories, this movement was something that was coming, SOAP got an injection of 165 million dollars at the beginning of this year, but this not prevented its value drops from $ 3,000 billion only half , 1,500 million dollars. And is that when one is not able to take advantage of its privileged position and adapts to the new demands of the market, it happens that others reach with less experience but more competitive and win you the game. Its latest model is a faithful reflection of that has happened to the company: €119.99 for a wristband cuantificadora that not only has no heart rate monitor but is also not water resistant by what you can even swim with it.
Jawbone also has been removed from between your speakers, or that tries to. The company would be liquidating the entire range “Jawbox” to terminate this business. Si n monitors activity and speaker what the future of this company? It seems that your idea is it produce a new wearable that isn’t so centered in the exercise but rather on health, in particular in the monitoring of cardiac activity. We will be attentive to the news in this regard.
Jawbone article leaves your bracelets quantifier and speakers has been originally posted in news iPad.
