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Letter of Tim Cook to those employees in the 5 th anniversary of the death of Steve Jobs

Steve-Jobs

He last Wednesday day 5 of October, made only a couple of days, is met the fifth anniversary of the death of Steve Jobs. It seems like yesterday, is what has life, you look back and feel that the time, as he is commonly said, has gone flying. And although this sensation, many people in the world, especially those who were closer to it, do not forget him.

The current CEO of Apple, Tim Cook, to who proposed as successor the own Steve Jobs, recalled to the co-founder of the company in a tweet, but also through a mail electronic much more deep submitted to them employees and that now have could know.

Tim Cook: “I think of Steve every day”

Steve Jobs died on 5 October 2011 as a result of respiratory failure related to neuroendocrine tumor of the pancreas that was diagnosed in 2003.

Tim Cook has sent a moving message to all the employees of Apple Recalling the figure of Jobs. This is the translation of the message full:

Equipment,

I know that many of you are thinking today on Steve, to the meet is five years from his death. Its presence is still strong here at Apple, and its influence is still felt deeply in all over the world.

Personally, I think Steve every day. His memory is an inspiration and source of strength for me, both in my work and in my personal life. I think of the daring risks they took as an innovator and a leader, and I think of the conversations we had almost every day about our company, our customers, our families and friends. They are memories that love each other forever.

More than ever, our lives daily are formed by them products and ideas that Steve brought to the life. Wish that you could see the popular and powerful iPhone turned on the picture. And I know that you would love to the magic and excitement of our new memories in photos feature in iOS 10.

Apple, the company that built and subsequently rescued, is in many respects the most lasting legacy of Steve. He deeply believed that Apple should inspire us to do the best work of life, creating products that enrich the lives of others.

Steve was very bright Apple values. He us taught to focus us in do some things extremely well, and put the bar very high for us themselves. It demanded that we always try for simplicity, in our products and in our approach. And knew that being in collaboration within Apple, we can achieve things that no other company could do. Should all of the success of Apple in the last two decades to those principles Basic.

Steve also taught me that the great joy of life is in the journey, not on any occasion or event in particular. It is not the shipping or sale or win a prize. The real joy is in reach there.

Steve was someone special, unforgettable. Thanks by be a part of his legacy, and by accompany me on this trip as it will take in the future.

Tim.

Is is, certainly any, of a touching letter in which Tim Cook express its more deep feelings concerning who was, not only a Chief or a partner of work, if not also a great friend.

Cook did not want to miss the opportunity and thus, mentioned also some of the new features recently introduced by the company, as the memories section that has come with iOS 10, or the features of the iPhone as a tool for the photography. But this mention is not accidental, nor much less mere propaganda. Music and photography were two of the aspects that most loved Steve Jobs and that always wanted to introduce and refine in the company’s products. That is why Cook mentions them as an achievement that Steve Jobs will be proud.

What you think the message from the CEO of Apple employees?

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