This last month I have been telling the adventures between Apple and the Government of India. It is certainly a market potential that no brand wants to miss. But in this case, the guys at Cupertino are a major hurdle. That is why they decided to undertake the initiative to sell devices used in the Apple Store in India, option that the Government of the country has rejected completely, the leaders of the country do not feel nothing rather than Apple people used phones streets with the sole intention of that Apple also popularize there.
As we have said, the major hurdle that is Apple in the India is the price. The level of the country is generally low, at least in certain strata of society. We find that the middle class is almost nonexistent in India, therefore, the potential consumer of some of Apple’s devices is the rich Indian, however, the number of wealthy Indians, is percentage negligible compared with the lower class.
Those who are eating here the toast they are brands such as Samsung and Motorola releasing devices low priced restraint. Apple continues to struggle against the odds in the India, but fails to have figures of sales high enough to justify its presence in the country. It seems that Tim Cook would like to take this boat afloat either way, meanwhile, does not focus on enhancing Apple Pay for example in Europe, where many users look forward to Apple contactless payment platform.
Definitely, the Government formally denied the request of Apple selling devices used in their stores, so it seems that Apple in the India situation is definitively insurmountable.
The article La India rejects formally the sale of secondhand iPhone has been originally published in current iPhone.
