Apple plans to launch a redesigned its mobile Apple store App version for the sale of devices, with the new design would use a customer’s purchase history to recommend other purchase options, like other devices, accessories and even could redirect to compatible applications.
The updated application it could be launched within the next two weeks, according to people familiar with the planned upgrade. Is likely to include a tab “For you” that suggests products based on previous orders, said these people, who asked not to be identified because the project is not yet public. While currently separate applications Apple Store for the iPhone and the iPad, the new application will work on both devices and would have the same interface and basic characteristics. A spokesman for Apple declined to comment on this issue.
The shift towards the use of the recommendations would mark a new direction for Apple, where privacy concerns have traditionally usurped the efforts to use customer data on the behavior of collect more revenue. While Apple Music and Apple News app also recommend tracks and stories, that mainly do so on the basis of interests which customers have chosen to use these applications. Amazon and Google in turn, used regularly tastes and previous user purchases to generate a business through the recommendation of complementary products, this is authorized of the moment that you agree to the privacy policies of each company for the use of their applications or services.
Apple has also reviewed its shops selling to the retail, Angela Ahrendts joined as head of that division, came from Burberry Group Plc., and where the first new store opened in San Francisco – USA in May of this year.
